Privacy Policy

At La Clé Maison ("La Clé Maison," "we," "us," or "our"), privacy is part of our service. We are committed to protecting the personal information entrusted to us by prospective clients, clients, their representatives, guests, partners, and visitors to our website.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with our private client services, lifestyle management, travel coordination, event planning, website, inquiries, communications, and client relationship processes.

This policy is designed for a Paris-based private client house and is intended to align with the EU General Data Protection Regulation (GDPR), the French Data Protection Act known as the Loi Informatique et Libertés, and applicable guidance of the Commission Nationale de l'Informatique et des Libertés (CNIL).

1. Who We Are

The data controller responsible for the processing described in this policy is:

The principal activities of La Clé Maison include private concierge services for individuals, cultural or touristic visitor accompaniment, presentation and explanation of historical, artistic, or natural heritage, and event organisation linked to the art, culture, and media sectors.

2. Information We Collect

We collect information that is relevant, proportionate, and necessary to understand inquiries, provide a high-touch private client service, improve our website experience, and meet legal or operational obligations. Depending on your relationship with us, this may include the following categories.

• Personal identification details: name, address, email address, telephone number, country, city, date of birth where relevant, and preferred method of contact.

• Client or representative details: company name, family office contact, assistant contact, household contact, professional role, staff contact details, and authorised representatives.

• Client preference information: preferred hotels, restaurants, drivers, airlines, seating preferences, dietary notes, communication style, preferred pacing, important dates, recurring annual events, dislikes, preferred brands, vendors, and service history.

• Payment and billing information: billing address, invoice details, payment status, transaction references, and limited payment-related records. Full card details should be processed only through trusted payment providers and not intentionally stored by La Clé Maison.

• Service-specific information: travel plans, destination preferences, hotel and restaurant preferences, event requests, lifestyle interests, membership or access needs, household requests, itinerary information, and other details needed to fulfil a request.

• Communication information: emails, messages, consultation notes, inquiry history, service records, phone notes, and client support correspondence.

• Sensitive information: allergies, health-related restrictions, security concerns, religious or dietary requirements, family details, information about children, or other sensitive information only where relevant to a requested service and legally permitted.

3. How We Collect Information

We may collect information directly from you, from your authorised representative, assistant, family office, household staff, or other individual acting on your behalf. We may also collect limited information automatically through our website and digital communications, subject to applicable consent requirements.

In some cases, information may be provided by carefully selected third-party partners such as hotels, travel providers, venues, drivers, event organisers, restaurants, or professional advisors when necessary to deliver or confirm a requested service.

4. How We Use Your Information and Legal Bases

We process personal information only where we have a lawful basis to do so. The exact legal basis depends on the purpose of the processing.

5. Client Preference Profiles

La Clé Maison may create internal client or prospective client profiles to provide discreet, consistent, and highly personalised service. These profiles may include preferences voluntarily shared by you or yourauthorised representatives, as well as service history and operational notes relevant to future requests.

Examples may include preferred hotels, preferred restaurants, travel pacing, communication style, dietary requirements, preferred drivers, important dates, guest names, family or assistant contacts, service history, recurring arrangements, disliked options, and security or discretion requirements.

These profiles are used to improve service quality, avoid repeated questions, maintain continuity, and deliver a refined private client experience. La Clé Maison does not sell client profile information and does not use profile information to make decisions that produce legal or similarly significant effects solely through automated processing.

6. Cookies, Pixels, Analytics, and Tracking Technologies

Depending on the website configuration, these tools may collect technical information such as IP address, device and browser details, page views, referral source, approximate location, time spent on pages, form interactions, and general engagement patterns.

La Clé Maison may use cookies, pixels, tags, analytics scripts, and similar technologies on our website and in certain digital communications.These technologies help us understand how visitors discover and use our website, which pages attract interest, which services are most relevant, and how we may improve the inquiry journey.

Non-essential analytics, advertising pixels, retargeting technologies, preference-based tracking, and similar tools will be used only where legally permitted and, where required, after your prior consent. You may accept, refuse, or manage non-essential tracking through the website cookie banner or cookie preference settings.

Strictly necessary cookies may be used without consent where they are required for basic website functionality, security, fraud prevention, consent management, or similar essential operations.

7. Email Tracking Pixels

If La Clé Maison uses tracking pixels or similar technologies in emails, these may allow us to understand whether an email has been opened, whether links have been clicked, whether a message was delivered, or whether a communication was relevant to the recipient.

Where required by law, non-essential email tracking pixels will be used only with consent. You may withdraw consent or opt out of marketing communications at any time. Service-related communications,such as confirmations, invoices, or operational updates, may still be sent where necessary to manage an inquiry or client relationship

8. Sensitive Information

Because La Clé Maison may coordinate travel, dining, events, household, family, and security-sensitive requests, some information shared with us may be sensitive. This may include allergies, health-related restrictions, religious or dietary requirements, security concerns, information about children, or other private family details.

We ask clients and representatives to share only what is necessary for the requested service. Where sensitive information is required, we will process it only when legally permitted, proportionate, and necessary for the service, including where explicit consent has been given or another lawful basis applies.

9. Information Sharing and Disclosure

We share personal information only where necessary to provide services, manage operations, comply with legal obligations, or protect the rights, safety, discretion, and integrity of La Clé Maison, our clients, and our partners.

• Service partners: hotels, restaurants, clubs, venues, airlines, travel agents, drivers, security providers, florists, caterers, stylists, cultural institutions, event partners, household service providers, and other partners needed to fulfil a request.

• Professional advisors: lawyers, accountants, tax advisors, insurers, auditors, and consultants.

• Technology and operations providers: website hosting providers, CRM tools, email platforms, analytics providers, payment processors, cloud storage providers, form tools, and cybersecurity providers.

• Authorities or legal recipients: courts, regulators, public authorities, or other recipients where disclosure is required by law or necessary to protect legal rights.

We do not sell, rent, or trade personal information to third parties for their own marketing purposes.

10. International Data Transfers

La Clé Maison may work with international clients, representatives, vendors, technology providers, and travel or event partners. As a result, personal information may be transferred outside France or outside the European Economic Area when necessary for a requested service or business operation.

Where required, we will use appropriate safeguards such as adequacy decisions, Standard Contractual Clauses, contractual protections, or other lawful transfer mechanisms.

11. Data Security and Confidentiality

Discretion is not a marketing word for La Clé Maison. It is an operational standard. We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

These measures may include access controls, limited internal access, secure systems, trusted payment processors, confidentiality expectations, secure storage practices, and periodic review of security and vendor practices.

12. Data Retention

We keep personal information only for as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Inquiry records may be retained for a reasonable period after the last contact to manage follow-up, service history, and legitimate business needs. Client profiles may be retained for the duration of the client relationship and a reasonable period afterward unless deletion is requested and no legal obligation requires continued retention.

Billing, accounting, and invoice records may be retained for the period required by applicable French law. Cookie consent records, analytics data, and marketing preferences are retained according to the settings and requirements applicable to the relevant tools and legal obligations.

When information is no longer needed, La Clé Maison will delete, anonymise, or securely archive it.

13. Your Rights

Under applicable data protection law, you may have rights over your personal information. These rights may include:

• The right to access the personal information we hold about you.

• The right to request correction of inaccurate or incomplete information.

• The right to request deletion of your information, subject to legal exceptions.

• The right to restrict certain processing.

• The right to object to certain processing, including processing based on legitimate interests and direct marketing.

• The right to withdraw consent at any time where processing is based on consent.

• The right to request portability of certain information.

• The right to manage or withdraw cookie and tracking consent.

To exercise your rights, contact us at privacy@laclemaison.fr. We may need to verify your identity before
responding.

You also have the right to lodge a complaint with the CNIL or your local data protection authority.

13. Your Rights

La Clé Maison may send editorial, brand, event, or service-related communications where legally permitted. Marketing communications will be sent only where we have an appropriate lawful basis, suchas consent or another basis permitted by applicable law.

You may unsubscribe or withdraw consent at any time by using the unsubscribe link, replying to the communication, or contacting us directly. Withdrawing marketing consent will not affect necessary service communications such as proposals, confirmations, invoices, security notices, or operational updates

15. Children's Information

La Clé Maison services may occasionally involve family, travel, event, or household arrangements relating to children. Information about children should be provided only by a parent, guardian, or authorised representative and only where necessary for the requested service.

We do not knowingly collect personal information from children through our website for marketing purposes. If you believe a child has provided information to us without appropriate authorisation, please contact us.

16. Automated Decision-Making

La Clé Maison services may occasionally involve family, travel, event, or household arrangements relating to children. Information about children should be provided only by a parent, guardian, or authorised representative and only where necessary for the requested service.

17. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, legal
obligations, technology, or data practices. The latest version will be published on our website with the
date of the most recent update.

18. Contact

For questions about this Privacy Policy or the way La Clé Maison handles personal information, contact:

Website Form Notice

By submitting this inquiry, you confirm that the information provided is accurate and that you have read La Clé Maison's Privacy Policy. La Clé Maison will use your information to respond to your inquiry and, where relevant, assess how we may assist you.

Optional Consent Checkbox - Not Pre-Ticked

I agree to La Clé Maison using non-essential analytics and preference tracking technologies to better understand my interests and personalise future communications. I understand I may withdraw this consent at any time.

Cookie Banner Wording

La Clé Maison uses cookies and similar technologies to refine your website experience, understand visitor interest, and improve our client inquiry journey. With your consent, we may use analytics, pixels, and preference tracking technologies. You may accept, refuse, or manage your preferences at any time.